A&R CONSULTANTS

MARKETING: A-LEVEL ENTERTAINMENT GROUP REFERS TO AN ARTIST AS A BRAND.

WE FOCUS ON CONNECTING THE BRAND WITH THE BUYER INTERNATIONALLY TO MAKE IT A GLOBAL PRODUCT. THIS ASPECT OF MARKETING IS DONE WITH OUR STRETEGIC PLANNING THAT HAS BEEN IMPLEMENTED BY MAJOR BRANDS FOR DECADES.

PUBLIC RELATIONS: THIS DEPARTMENT IS RESPONSIBLE FOR BUILDING A BRAND IMAGE, AND COMMUNICATING A BRAND MESSAGE THROUGH ALL FORMS OF MEDIA.

PRODUCTION:  VIDEO AND MUSIC PRODUCTION IS DONE WITH PRECISION BY INDUSTRY LEADERS IN THESE AREAS TO ENHANCE THE GROWTH AND VISUALBILITY OF THE BRAND.

ARTIST DEVELOPMENT: WE WANT YOU TO BE THE BEST IN ALL AREAS OF ENTERTAINMENT FROM SHOWMANSHIP TO SPEAKING TO THE MEDIA, THATS WHY WE PARTNERED UP WITH ONE OF THE BEST ARTIST DEVELOPMENT COMPANIES IN THE BUSINESS, PCG NASHVILLE.

BUSINESS AFFAIRS: LET US MANAGE YOUR AFFAIRS TO HELP KEEP YOUR BUSINESS IN ORDER SO YOU CAN CONCENTRATE ON BEING AN ARTIST.

ADDITIONAL SERVICES: TOUR PROMOTION, MERCHANDISING, LICENSING, PRODUCT PLACEMENT, AND BRAND MANAGEMENT.

Strategic Public Relations Planning

A campaign is only effective if its strategic and focused on what matters most to the company’s direction and focus. All of the campaigns which our PR agency undertakes are targeted on where to best allocate resources, including capital and people. From utilizing traditional SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), to analyzing other internal and external focuses, our public relations campaigns are strategic and focused.

Integrated PR & Marketing

Public Relations is part of a puzzle – often a larger integrated marketing communications program. We seek to drive brand value through communications effort of all sorts – our goals are always to achieve marketing executions which are targeted, attention-getting, branded and motivational. From planning to research, digital media to traditional public relations, 5W Public Relations creates integrated marketing campaigns which drive value.

Celebrity Sponsorship & PR Branding

Depending on the brand and mission, a celebrity can be an A-List Hollywood actor, or a chef, an athlete or a leading CEO. We maintain tremendous access to some of the biggest stars in entertainment, sports and many aspects of pop culture and can match the right celebrity to your event or brand. We have excellent relationships, have a strong celebrity wrangling team, and are able to customize programs for your needs.

We also analyze short term and long term goals and plans, and realize that in order to determine where it is going, the organization needs to know exactly where it stands, then determine where it wants to go and how it will get there. Our result is our strategic plan.

We enable cross-functional programs that create initiatives which are focused on supporting a company’s overall growth strategy. From campaign management, strategic planning, digital marketing, and brand management, we utilize the tools which are most effective for your campaign. We are a full service marketing and PR agency.

We are able to negotiate, plan, and execute celebrity initiatives. We have outstanding relationships in the celebrity arena and are able to flawlessly secure the right celebrity for your needs, and budget.

Strategic Planning & Positioning Capabilities Include:

  • Strategic Positioning Materials and Positioning Statements

  • Industry Research & Analysis

  • Strategic Partnerships & Co-branding Opportunities

  • Spokesperson Management

  • Trade & Retailer Relations

  • Forecasting

Capabilities include:

  • Community-level activities

  • National & Regional Consumer Sampling

  • Radio Promotions

  • Regional Retail Marketing

  • Multi-Market Tours

  • Affiliate & Co-op Marketing

  • Grassroots & Mobile Marketing

  • Guerilla & Viral Marketing

Our celebrity branding arena capabilities include:

  • Strategic Celebrity Partnerships

  • Talent Procurement and Recruitment

  • Influencer Marketing

  • Celebrity Brand Loyalty Programs

  • Licensing

  • Spokesperson alignment & development

FREQUENTLY ASKED QUESTIONS

A “360” as it’s called in the industry, is an exclusive contract between a label and an artist. In a 360 deal, a recording label not only takes a share of the artist’s music sales, but also percentages of revenue from other ventures, such as concerts, merchandise, television appearances, or publishing.

  • Assisting with the negotiation process for entertainment contracts.
  • Drafting deal and payment agreements regarding bookings or events.
  • Advising clients on legal matters and answering questions related to the entertainment industry.
  • Establishing intellectual property rights for clients.

A musician’s best achievement is building a community of fans and listeners. New albums, live shows, merchandise, and marketing potential for a musical act are consistently in demand. It is possible for artists to connect with an audience on social media through each platform’s user base.
In addition, establishing a presence on several platforms will increase music artists, and exposure as well as expand their outreach to a greater extent. The use of social media provides musicians a venue to promote, develop, manage, and exchange user-generated data so that artists can sell their music on their own.

Music is all about mixing your audio, tracking and mastering. However, it’s pretty usual for musician and non-musician to underestimate the power of mixing and its importance. In the world of music, mixing is a vital aspect of a recording.

Although most people won’t notice it, when done right, it turns a song it into something better. Mixing is more than adjusting the volume levels of vocal tracks and individual instruments. Even though there are other parts of mixing, what is audio mixing in music and why is it important?

  1. You Can Hear Each Instrument Clearly.
  2. You Can Understand Every Word of the Lyrics.
  3. The Mix Is Glued Together.
  4. It Can Fix Technical Issues with the Mix.
  5. It Sounds Good Compared to Other Songs.
  6. It Sounds Good on Multiple Sound Systems.

Their tasks include promoting their catalog’s songs to recording artists; licensing compositions for use by films, television, advertisements, and other media; monitoring song usage; and collecting and distributing royalties to clients.

The majority of an artist’s publishing royalties comes from their mechanical and public performance rights. Mechanical rights cover the reproduction of a song on a physical record or a digital stream. Public performance rights cover every time a song is played on radio and television stations, and in restaurants, clubs, and bars.

In a standard contract between a band and a label, the label is required — by law — to pay the composer a fixed rate per song. This is for the right to use the composition on commercially sold recordings, aka the statutory mechanical royalty rate.

The statutory mechanical royalty rate for the U.S. is currently 9.1 cents per song. The exact rate varies by territory, however.

Advances in digital music distribution have made independent music available to a much wider audience with many different types of payment models. This has created a significant increase in publishing revenues for many songwriters, and made publishing as important as it’s ever been.